Defining Your Target Audience
Syndicated consumer research is the foundation of our media plans — so important that we subscribe to both MRI and Simmons. We believe in developing nuanced behavioral and attitudinal targets. This ensures a tight bond between the media exposure and creative message.
Insightful analysis can bring to light actionable data that may have been buried just below the surface. These maps illustrate how a co-branded sweepstakes for Nathan’s Famous Beef Franks generated national appeal for a brand that was only well-known in one region of the country.
Researching Competitive Brands
We subscribe to best-in-class reported spending research so we can get the inside track on what your competitors are doing in the ad marketplace. When we need a quick read on a new digital campaign, Moat provides the creative images. Just having the data isn't enough. We guide you through an analysis to inform your media mix, targeting, seasonality, and geography. Sometimes it’s best to "zig" where the competition "zags." Other times it’s better to beat them at their own game. We craft media plans that focus on attracting competitive users.
Providing Strategic Guidance
We subscribe to an immense database of case studies that includes the Cannes Lions, Effie Awards, ANA Awards, and the 4A's. It’s an invaluable source to define best practices and gain competitive and category advantage. Scholarly research is an often-overlooked source for timely insights on the dynamics of the consumer mind and current advertising practices. We subscribe to both the Journal of Advertising Research and ADMAP to guide decision-making. We routinely write white papers and POVs for our partners on topics ranging from applying "big data" to best practices for sports sponsorship.